Execute latest Sales Marketing Strategies to Change Your Game In The Face of Uncertainty.51:04 minutes
Define the business objectives and direction which the sales and marketing strategies are supporting. Ensure clarity and understanding. Broad customer segmentation completed, including demographic profiles, purchasing behaviour, needs and value.
Against the key brand values and desired outcomes by customers (for example: price, speedy turnaround, high quality), define the position that the company should occupy within the marketplace.